The Measure Of Success – E-Commerce Web
I learned this lesson in the early days of the Internet. I was in selling real estate at the time and specialized in commercial hospitality properties, such as bed and breakfasts and inns. I started building e-commerce websites in order to get beyond the local marketing in the newspaper and Multiple Listing Service (MLS) database. The only other option was taking out full-page color ads in magazines, which was a very costly proposition.At the end of a very profitable year, I reviewed the performance of the e-commerce website to see where I should invest my time and efforts in the next year. In that review, I found a concept that would change my life.I averaged about 40 leads a month from visitors who found the e-commerce website via search engines. I learned to rank well very early and applied these practices to rank for hundreds of terms in the search engines. Search engines provided about 80 percent of the traffic to my e-commerce website and hundreds of subscribers to my content. However, I did not make a single sale from those thousands of visitors. They were nice, big numbers-impressive but ineffective and unprofitable.My sales were all traced back to a single advertising link that I had purchased. That link was an advertisement for my e-commerce website on a bed-and-breakfast website directory. I purchased that link for $35 a year. A small investment yielded a thousandfold return.The lesson was reinforced as I learned to apply more marketing principles toward this new online channel. The right message in the right place to the right person can be more effective than high rankings, high visitor counts, and a great conversion rate:What counts, more than anything, is profit.Make It RightOne of my favorite shows to watch has been the Home & Garden Television channel’s Holmes on Homes. Mike Holmes is a contractor who fixes the additions, repairs, and incompetent work of other contractors. In doing so, he educates the homeowner and the viewer and advocates for better consumer rights against poor contractor workmanship.I am inspired by this show, because it mirrors my job in the online world, even to the point where I use many of the catchphrases of Holmes in my everyday work of evaluating and fixing e-commerce websites: Make it right.
Get it right the first time.
Rip it all out.
Gut it; start over.
Bring in the right people for the right job.When evaluating how e-commerce websites were programmed and built, it became apparent that so many were not built with marketing in mind. The misunderstanding of what search friendly meant and how it was interpreted made for a mess of code that never helped the companies that paid thousands of dollars for a website.Unfortunately, and unlike the home improvement industry, there is no licensing body overseeing website development and marketing. If someone builds a bad website, there is no way to recover, much less a decision-making authority that can judge a bad website.As Holmes has preached, the best way to protect yourself from a bad investment is to educate yourself and learn all the questions that you should ask. Prepare you to ask the right questions and have the right information with which to make better and more informed decisions about your e-commerce website and marketing strategy.
How to Get Low Interest Auto Loans for Bad Credit?
You may be going through a financial crunch since you have taken a huge debt from the bank to purchase your dream home or may be you have lost your job? Whatever may be the reason the fact is we cannot altogether bypass our regular needs or urgent requirements. For many people buying a car is the second most important asset after home. To drive home a brand new car, most of the potential car owners look for a suitable lending opportunity. Auto loans for bad credit is ideal for people who don’t have a sufficient amount of money in hand to pay the higher rate of interest. Such a type of car loan comes at a low interest rate for a poor credit holder to easily pay off the monthly amount in a tension-free manner.When applying for an auto loan, there is no need to travel all the way to the lender’s office to collect a hard-copy loan form. It can be easily done online from any place of the world and at any time provided you have an Internet connection that remains steady, 24/7. The online auto loans application procedure is pretty simple. You enter the dealer’s website, you will get to see an online loan application form ‘view’ button or section, as you click on that the online loan application form will open. It is a must to fill up the mandatory sections; you can also fill up the optional sections as well. After you have added all your necessary personal and professional information, you should click on the submit button to let your form get processed. Usually within a day, you will receive a call or an email from the dealer’s office asking you to meet personally at a convenient date and time.The private dealers offer low interest auto loans for bad credit. The traditional lending institutions such as banks and credit unions refuse to entertain a person with a tight finance. In such a situation, a person who needs a car for traveling purpose finds it difficult to fulfill his needs. Private auto dealers lend money at a flexible rate to enable anyone and everyone apply for a car loan.An executive will sit with you face to face to discuss in detail about your loan requirements. The customer support team can help you choose a loan that is perfect to meet your needs and budget. He will guide you step-by-step through the lending process explaining you clearly about the various aspects of getting a loan.One of the prime benefits of getting a car loan from a private dealership is that you can be able to repay the loan for an extended period of time if you so request the dealer. While taking auto loans for bad credit ensure you are well-versed with the terms and conditions of the lending process from beforehand to avoid any chances of mis-communication in the future. Before signing the papers, read the smallest of details in the transaction papers and if you have any questions, ask the dealer immediately.
Best Tips to Get the Best Auto Loan
Are you in pursuit of buying a car? Are you confused about the auto loan process? Is the problem of money obstructing your car dream? Leave your worries because here’s a perfect way to support your auto dream. You have the luxury of owning a new car with the help of auto loans. The auto loans program can help you in fulfilling your dream of driving a luxurious car. Read this article to grab the very best of the auto financing world.Prepare Yourself for the Best Auto Loan ProgramBefore opting for car loans, you must know your financial situation. It will help you in knowing the kind of car you can afford. Also, do not restrict yourself to dealership financing. There are many alternatives for you to explore. Today, people have multiple options of getting car loans because there are many financial lenders, credit unions, banks, private party lenders, and online auto financing companies in the car financing business. Also, there is a tough competition in the auto financing industry which makes it easier for Americans to get cheaper interest rates.You must be prepared to spend some time in research. Remember that negotiation is important and you shouldn’t feel shy about it.Credit Score InformationYou need to have a better idea of your credit score before attempting to get an auto loan program. So, get your current credit ratings as well as your credit report. If you have bad credit history, work on it. It will have a positive effect on the auto lender. Remember that you don’t have to worry about getting approved because there are many sub-prime lenders and online auto financing companies who offer second chance car loans.Fixed or Floating?Interest rates are important criteria. There are basically 2 types of rates: Fixed interest rate and floating interest rates. The former does not fluctuate with the market forces and will remain fixed for the entire loan term. The floating interest rates will vary on the basis of market changes.Cautious about ClausesAuto loans are available to every individual irrespective of the credit score. Even if you have great credit score, you should be cautious of certain things. There might be many clauses in the auto loan contract that could force you to make heftier monthly payments. So, it is advisable to read the contract thoroughly so that, you don’t get deceived by fancy offers.Do not choose an automobile loan that has an unnecessarily longer repayment term. Making higher payments than required will increase your financial burden. So, look for a loan whose payments can be easily handled. It is good to repay the auto loan with ease and speed.How to secure the Best Auto Loan Program?1. Work on your credit score
2. Keep Income and Employment Proof ready
3. Down Payment in the form of cash, trade-in or rebate will be helpful
4. Co-signer can be advantageousThese points will help you in getting quick approval on auto financing program. Remember that getting a car loan is an important decision and so, you must think well. It will aid in easy car buying and will also assist in building your credit score. All the best!